Italian branding & design

Italian branding & design

Varcotex is a traditional well established player in the industry, and yet a company full of innovations and creativity, standing for Italian quality and design.
We at Varcotex see a strong synergy between the terms of design and concept. A concept may contain a full range of products including labels, packaging, accessories all thought true into the smallest details. A "unified theme" is the common denominator of all different elements. Logos, graphic designs, colors, patterns or materials are used to give a consistent brand image and foster a strong brand communication. Concepts normally include woven labels, tapes, leather patches, hang tags and swing tags of paper, plastic or textile material. Other important elements in a concept are packaging, boxes, wrapping and accessories. With different printing techniques, punching methods, foil printing and dying methods, the options are endless. Latex, metal, foam plastic and composite materials are also commonly made in scene.
In addition, Varcotex also focuses on the placement of the branding items. An innovative placement that surprises and creates a function is an important part of the concept. Our clients appreciate this expertise and often ask us to take part in their design process at an early stage.

One of the most important challenges for a brand today is the differentiation from the mass market. Branding and marketing are essential to accomplish this task. Labeling and packaging are the main utensils to communicate a brands message. Thanks to Varcotex's expertise and long experience in the industry we are happy to provide you not only the finished product but can also support you with design and consulting. Varcotex is the perfect partner to strengthen your brands identity.

© Varcotex S.P.A. 2013
Via Edison 17, 41012 Carpi (MO), Italy - Tel: (+39)0596322801 - P.IVA IT 01380370369